- About Obrro Limited
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About Obrro Limited
OBRRO LIMITED is a fashion technology company focused on building digital infrastructure for the modern fashion industry. Through its platform, Myflaxs, the company integrates trusted tailoring services with a proprietary Fit Intelligence framework powered by artificial intelligence, designed to improve how garments are measured, adjusted, and experienced in real-world use.
The concept of Fit Intelligence has been shaped by insights from the UK and European fashion markets, where high return rates and inconsistent sizing standards continue to impact both retailers and consumers. By learning from alteration outcomes and fit adjustments carried out by skilled tailors, and applying AI-driven analysis to these patterns, OBRRO LIMITED is developing a structured intelligence layer that enhances sizing accuracy, reduces friction in post-purchase garment corrections, and supports more consistent fit experiences across the fashion value chain.
In parallel, Myflaxs provides a digital ecosystem that enables professional tailors and fashion creators to operate with greater efficiency, visibility, and cross-border reach. This combination of service infrastructure, artificial intelligence, and fit-driven data capabilities positions OBRRO LIMITED at the intersection of technology, craftsmanship, and human-centred design, with long-term applications that extend to other sectors where precision sizing and body-based product optimisation are essential.
